Welcome to the world of datafication, a place where data is brought to life through story telling and creative communications techniques. With datafication, data is no longer dry.
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The Story So Far
First came twitter map, the original study of twitter usage in Sydney but that wasn't enough for The Works. In 2011, we undertook the first ever national data study of twitter usage in Australia.
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Australian Twitter Story
For the first time, Australian usage of twitter has been recorded, analysed and datafied. We no longer have to rely on American or UK stats and information. Welcome to the story of twitter in Australia.
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Online Behaviour
Jung was a very clever man, his archetypal study of different types of people has allowed marketers to understand and connect with groups of people for years. What happens when you use Jung's archetypes to study online behaviour of Australians?
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The research
How is it possible to categorise Australians online behaviour? Why is it important to do so? What are the benefits for marketers? Will this kind of research drive connectivity between a consumer and a brand?
Datafication is part of The Works continued commitment to understanding how the Australian social media landscape works. We do this to have a real understanding of what’s happening online, to be able to access fact based insights that are based on unique Australian data, and essentially to be able to better inform marketers around the use of the channel.
